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Bare - Power of Purpose

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The global beauty company Bare Escentuals is putting innovation into action by embracing the power of purpose. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company built its brand by leading with purpose, and how that carries over into designing and launching a new product. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses, Power of Story to Fuel Innovation and The Innovation Playbook.

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