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Bare - Power of Story

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The global beauty company Bare Escentuals is putting innovation into action by embracing the power of story. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company uses story both internally and externally to build the brand and create community. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses, Power of Story to Fuel Innovation and The Innovation Playbook.

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